James Wilson isn’t your typical business guru.

He’s the guy who’ll tell you that your "disruptive" startup idea was already done—and failed—in 2012. The one who’ll laugh when you mention "viral growth hacks" and then show you the spreadsheet where his last "surefire" tactic burned $30K in ad spend for three lukewarm leads.

This isn’t motivational fluff. It’s the raw, often uncomfortable truth about building things that last.

James writes for founders who’d rather hear "here’s exactly why this won’t work" than another empty pep talk about "hustle culture." His posts dissect the unsexy details everyone ignores:

How to salvage a dying startup by pivoting into obscurity (and why that’s sometimes smarter than folding).

Why your first hires will make or break you (and how to spot disaster employees before they tank morale).

The dark art of faking traction long enough to get real customers (yes, it’s ethical—if you do it right).

He’s obsessed with real case studies—not the polished success stories, but the messy middle where most ventures die quietly. Like that time he accidentally scaled a side project to $15K/month… only to watch it crumble when a single platform changed its algorithm. (Spoiler: He’ll show you how to bulletproof against that.)

You’ll come for the brutal honesty. You’ll stay for the actionable survival tactics.

Because in James’ world? "Fail fast" isn’t a mantra—it’s what happens when you ignore the landmines he’s already stepped on for you.